Proven Methods That Boost Conversions
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Conversions are all about turning prospects into actual purchasing customers.
The main thing to remember here is that the more of the former you turn into the latter, the higher your revenue and ROI will be. That is why we have provided you with 5 proven methods below to help you boost your conversions.
Read on to find out what they are.
Be clear with your offer
When prospects clearly understand why your product matters, it is much easier to close a deal.
That is why you should always highlight the main benefit first, and make it as easy and clear to understand as possible.
This benefit should directly address the critical pain point of your customer, and resolve it, making it undeniable that your product has significant value to them.
Be smart with your design
Whether it's a webpage or an email, you must use proper design decisions to help convert prospects into sales.
This means using a strong visual hierarchy that guides viewers towards your call to action.
Remember that your call to action should stand out, so people can find it easily, even if just skimming the page.
After all, you won’t want to make it harder for those who have already decided to buy to do so.
It also means using whitespace to your advantage and optimizing for mobile, as that is where the majority of people will be reading your content.
Be clever with countdown tools
Another way that you can increase conversions is to create an urgency in your content.
This is because when we only have a certain amount of time to make a decision, it helps us not to dither, and scarcity sells!
With that in mind, including things such as these email countdown timers in your marketing materials can help prospects turn into customers faster.
The good news is that they are super easy to use and can be customized specifically to your brand.
Be savvy with social proof
When it decides to buy something, knowing that others have been pleased with their purchase can be very helpful.
In fact, most people will go straight to the reviews or testimonials to check that the product and company are legitimate and competent before buying.
That is why displaying information such as social proof can be incredibly useful for boosting conversions.
You should also consider user-generated content, like the videos on Amazon, as prospects will always respond better to ‘real people’ compared to just marketing materials.
Be unambiguous with your CTA
Your call to action (CTA) is vital for boosting conversions because it is the point where you ask your customer to take action.
With this in mind, you must place it strategically, just after the key benefits in your content.
You should also display only a single primary call to action button, as this can prevent confusion and overwhelm.
Last of all, do not forget that your call to action button should contain action drive verbs as text, such as shop, claim, register, subscribe, start or save.