Is Your Idea for a FinTech App Worthwhile?
FEATURED POST
Fintech software has taken the market by storm in the past decade. Everyone has at least one app of this kind downloaded to their phone, whether it’s an investment managing solution, a stock market analyzer, a gaming app with microtransactions, or even just their bank’s internet portal. It’s clear fintech has a space in our current world and is here to stay!
As such, you could be onto a winner if you have a fintech app idea of your own. However, you’re going to need to ensure it’s right for the market before you put any time or money into developing it. You don’t want to waste your resources here — fintech apps go down in flames on a regular basis too!
Who’s Going to Use it?
A lot of fintech companies miss the mark immediately by not defining their target user base. Financial technology is still a burgeoning industry in 2025, and not every kind of person trusts their device to handle money for them.
Filtering toward the target segment that will actually use the fintech app is critical.
Not to mention, if you’re about to head into an investment meeting with a business loan program provider and you don’t have this crucial data, you’ve already lost out. You need to know who wants this solution, who will be happy to use it, and how you can target them with every single business decision you make.
What Can it Integrate with?
Any and all fintech solutions need to have a wide market application, even from within the security of a niche.
No one will want to use an AI enabled search engine if it pings back very few results. Similarly, you won’t be able to convince any business to use your payment gateway provider if it’s only accepted at one or two websites!
You need to provide as many uses for your one app as possible. Make it easy to understand where it can be used, and why someone should rely on it. Your USP is powerful; don’t make the mistake of not underlining it from day one.
How Will You Protect it?
Now we come to the data security element of developing a new fintech solution. How are you going to ensure your users’ data is kept away from prying eyes? It’s a hard thing to do these days as hacking attempts are becoming more and more sophisticated.
Of course, you may want to get ahead of the curve and make your app safe to use at all times. It’s a noble goal, and it’s one you can effectively stay on top of, but it’s not always going to be possible.
Be transparent here, and outline that data risks can still occur. Doing so will help to prevent any loss in consumer trust.
Have you got an idea for a fintech app? If so, make sure you’re developing it with the three points above.