How To Promote Your Brand And Boost Engagement
FEATURED POST
Promoting your brand sounds like something that should be complicated, but most of the time it comes down to something quite simple - you need to be clear, consistent, and visible.
A lot of businesses think they’re promoting themselves when they’re really just existing online and hoping people notice, and that’s not really a very good strategy.
If you want people to engage with your brand, you’ve got to give them something to engage with in the first place, and that doesn’t mean posting constantly or shouting about how great you are - it means being useful and easy to understand, so with that in mind, keep reading to find out more.
Be Clear About What You Do
One of the biggest reasons brands struggle with engagement is that people don’t completely understand what they offer - they’ve got vague messaging, a cluttered website, and social media posts that don’t say much at all, for example.
Basically, if someone lands on your page, they need to quickly understand what it is you do, who you help, and how you’re helping them because when people understand you, they’re much more likely to interact with you.
Be Consistent
Engagement doesn’t happen overnight, it’s something that grows when people see you regularly, and that might mean posting helpful content on social media, for example, updating your blog, sending newsletters, and so on.
The more consistent you are, the more familiar you’ll become, and then you’ll be seen as much more trustworthy.
If you disappear for weeks and then suddenly post five times in one day, it doesn’t feel good and might even come across as spam, but when you do things on a regular basis, people begin to recognize your brand.
Make It Easy To Find You
Promotion isn’t just about what you say, it’s also about whether people can find you at all.
If someone searches for a service you provide, does your business appear? If they type in a question related to your industry, are you part of the answer?
That’s where working with an SEO company can make a lot of sense because they’ll be able to make sure your website is set up properly, your content is relevant, and search engines understand what it is you’re offering.
The fact is, if you’re invisible online, engagement is going to be a lot harder to achieve.
Encourage Interaction
Sometimes brands forget to invite any engagement.
They’ll post information, but they don’t ask any questions, or they’ll share updates but they don’t actually encourage any feedback.
A simple question at the end of a post, or a poll, or a request for opinions, and so on, can all make a difference, and small prompts can definitely turn passive viewers into active participants, and once they start interacting, they’re more likely to keep coming back.
Final Thoughts
Promoting your brand and boosting engagement isn’t too hard once you get to the heart of the matter, and as long as you’re clear, consistent, and visible, you’re on the right track.