How To Leverage Business Tech To Make Your Customers Feel Safer
CONTRIBUTED POST
Safety and security form integral parts of the customer experience.
If shoppers or clients don’t feel protected, there’s a risk they’ll abandon their carts or even leave your business for good.
Technology plays a crucial role in enhancing customer confidence, offering amazing opportunities for business owners.
In this guide, we’ll discuss how entrepreneurs and leaders can leverage top tech to make customers feel safer.
Secure payments
One of the most important things to get right as a business owner in 2026 is providing secure payment options.
Research suggests that over 80% of customers will avoid making purchases on websites they deem insecure.
Providing secure payment methods and options people know well is an easy and effective way to improve conversion rates and give consumers more confidence.
Using digital wallets is increasingly popular. If you’re looking to cater to tech-savvy audiences, particularly among younger generations, it pays to offer options like Apple Pay and Google Wallet.
Public identity networks
Public identity networks enable company owners to offer safe, secure, and convenient password-free authentication and access to customers, partners, and employees.
With solutions such as LARUS One, you can streamline access to networks across a range of platforms and apps while benefiting from enhanced security measures.
The safer your customers feel, the lower the risk of losing them to competitors and missing out on sales or enquiries.
Order tracking
We live in an age when customers are used to simple and convenient ordering processes and speedy delivery.
If you sell products online, it’s vital to understand the importance of delivering on promises, effective and responsive communication, and transparency.
People want to know what’s happening with their order and when it will arrive. Providing tracking details enables you to bridge gaps and ensure your customer is kept updated at each stage.
A lack of communication may cause confusion and doubt. A study by Capital One showed that over 70% of people want to track their orders and 93% use this function if it’s available.
It’s particularly beneficial to issue tracking links in cases where customers require prompt delivery or they’ve ordered essential items, such as medicines or replacement parts for kitchen appliances or cars.
Security alerts
Sending security alerts flags issues early while giving customers peace of mind that organizations are proactively monitoring and protecting their accounts or data.
You can benefit from email and SMS messaging if you offer financial services, for example.
Alerts are designed to notify clients of potential issues and ensure they’re dealt with as quickly as possible.
If you’re a customer, you may receive a notification if the operator detects suspicious account activity or a login attempt from a new device or location.